JoooKooo Sports Academy, based in Ajax, specializes in organizing sports training camps and rep basketball teams. In my role, I was responsible for redesigning digital flyers and generating innovative merchandise ideas to better represent their brand.
Throughout the design process, I ensured consistency with the existing brand identity to maintain strong recognition. For the T-shirt designs, I incorporated a sports-inspired theme using a varsity-style font and adhered to the company’s color palette, primarily focusing on reds and blues. For a kids' T-shirt, I created an original, cartoon-style basketball illustration paired with vibrant colors, further capturing the fun and energetic spirit of the brand.
I designed and developed a custom hidden objects game for JoooKooo to be featured on their website. Built using HTML, CSS, and JavaScript, the game incorporates animations for an engaging user experience.
The design showcases original artwork crafted to appeal to a younger audience, featuring vibrant colors and playful cartoon-style graphics. Each visual element is thoughtfully aligned with the sports theme, seamlessly integrating JoooKooo’s branding. The inclusion of sports-related objects and the use of the company’s signature blue and red tones in the game’s banners further reinforce their brand identity.